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Jun 15, 2007 12:00 AM - Jun 21, 2007 12:00 AM

Czech Dream - Theatrical Premiere

June 15 – June 21, Premiere: Friday, June 15, IFC Center, 323 Avenue of the Americas, New York



Winner, Best Documentary, San Francisco International Film Festival

"Genius!” Morgan Spurlock     "Exhilarating!” Michael Moore


Darkly Humorous Documentary of a Hoax
Opens on June 15 at IFC Center for One-Week Exclusive Engagement (through June 21)

Writer-director Filip Remunda in person at the premiere on June 15 @ 7pm
323 Avenue of the Americas (at West 3rd Street), New York
Subway: A, B, C, D, E, F, V to West 4th, 1 to Christopher Street/Sheridan Square
Tel: (212) 924-7721 Tickets: www.ifccenter.com

Written and directed by Vit Klusak and Filip Remunda, 2004, Czech Republic.
Running time: 87 minutes


CZECH DREAM, a provocative and darkly funny documentary about a consumer hoax on the grandest of scales, opens Friday June 15 for a one-week exclusive engagement at the IFC Center. A biting take on consumer culture and its seductive power, CZECH DREAM is gadfly filmmaking in the tradition of Morgan Spurlock (Supersize Me) and Michael Moore (Farenheit 9/11, Bowling for Columbine).

Film students Filip Remunda and Vit Klusak planned the ultimate marketing stunt: drumming up excitement and customers for the non-existent "Czech Dream, the superstore for a better life!” An elaborate ad campaign, complete with flyers for in-house brand products, a theme song, website, and clever TV ads, deluges Prague with promos for the fake megamarket, as the latest in ironic come-ons dare customers Don’t Go, Don’t Rush, Don’t Spend. It’s clear they’ve succeeded beyond their wildest dreams when thousands turn out for the grand opening, pumped up to shop. But after the filmmakers' cut the ceremonial ribbon, the crowd rushes across the empty meadow only to discover that the store of their dreams is nothing but a façade.

Championed by Spurlock, whose MORGAN SPURLOCK PRESENTS... label will release the DVD next year, and by Moore, whose Traverse City Film Festival awarded it Best Non-Fiction Film and who presented it at a special sold-out sneak preview at the IFC Center earlier this year, CZECH DREAM has screened at numerous film festivals around the world, including Karlovy Vary, Locarno, London, AFI, Rotterdam, Hong Kong, Tribeca and Sarajevo. The film has won more than a dozen international awards, including the Golden Gate Award for Best Documentary Feature at the San Francisco International Film Festival.

"An original, cheeky treatise on capitalism... CZECH DREAM follows two film students who used a state grant to promote the opening of an entirely fictitious big-box mega-market in a Prague field. The resulting scandal, alternately hilarious and discomforting, illuminates the waking nightmare of consumerism in a country still adjusting to the strengths and pitfalls of the concept.” Eddie Cockrell, Variety


IFC Center, 323 Avenue of the Americas at West 3rd Street, box office:  212 924-7771.  
For showtimes, advance tickets and more information, visit ifccenter.com.

TICKETS ON SALE STARTING MONDAY, JUNE 11, at www.ifccenter.com


321 East 73rd Street
NY 10021 New York
United States


From: Jun 15, 2007 12:00 AM
To: Jun 21, 2007 12:00 AM



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