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Sep 17, 2015 9:00 PM

Iconic Recycling

Design Exhbition. Students of The Academy of Applied Arts in Prague (UMPRUM) led by well-known Czech fashion designer Liběna Rochová are redesigning world fashion icons as Donna Karan, Prada, Helmut Lang, Yoshi Yamamoto, and others.


Dr. Elisabeth Längle, a leading Austrian fashion expert, has initiated a new project of the Fashion and Footwear Design Program of Prague’s Academy of Arts, Architecture and Design. Entitled Recycling Fashion Icons, the assignment consists of redesigning distinctive prêt-à-porter items from Längle’s own extensive collection into a new brand collection. The donated garments include dresses by Jean Paul Gaultier, Helmut Lang, Donna Karan, YSL and others.

The Academy’s students chose the brands and put themselves in the role of a newly appointed creative director redesigning the collection and creating three outfits and one accessory, all capturing the identity of the brand and moving it forward in a desired way. Bringing new ideas and imprinting the brand with one’s own creativity is seen as a crucial mission of the project.

"Seizing the DNA of iconic brands, respecting their nature and elevating them with a new creative aspect" is how designer Liběna Rochová describes the concept. "Stepping into the footprints of distinctive brands is a great challenge for each designer. The ability to express an existing style and upgrade it is to me an essential skill for a future designer who would like to succeed in the real world of big fashion houses,” adds Rochová.

Recycling Fashion Icons is a summer term assignment and a final project of the Bachelor’s / Master’s courses.

Students and their selected brands:
Anet Jarmolíková, 2nd year of Bachelor’s course, DONNA KARAN
Alena Jakubová, 2nd year of Bachelor’s course, HELMUT LANG
Michaela Čapková, 2nd year of Bachelor’s course, YOSHI YAMAMOTO
Barbora Procházková, 3rd year of Bachelor’s course, YOSHI YAMAMOTO
Sára Beránková, 3rd year of Bachelor’s course, JIL SANDER
Karolína Karpíšková, 3rd year of Bachelor’s course, HELMUT LANG
Lenka Vacková, 1st year of Master’s course, JEAN PAUL GAULTIER
Magdaléna Urgelová, 3rd year of Bachelor’s course, PRADA
Kateřina Plamitzerová, 1st year of Master’s course, ROMEO GIGLI
Linda Zabilková, intership, YVES SAINT LAURENT
Daniela Pešková, 1st year of Master’s course, CELINE
Maroš Baran, 1st year of Master’s course, HELMUT LANG

Elisabeth Längle
Graduate of the University of Economics in Vienna and Innsbruck Philosophical Faculty, a dedicated fashion journalist since the mid-sixties and leading Austrian theorist and collector of fashion. Besides her own bread & butter brand she was the brain behind the Helmut Lang brand identity, initiated a collaboration of young European designers with Austrian embroidery masters, teamed up Wolford brand with top designers and thus initiated the launch of luxury hosiery line. She has always been deeply interested in art. In 1998 after she completed studies in art history, Längle began working as a curator, publishes books on art and culture and organizes artistic performances.

Liběna Rochová
She has been working in the field for many years, often representing Czech fashion design abroad (exhibitions and shows in Vienna, Paris, Lyon, New York, Dusseldorf and Los Angeles). Her experience and skills allow her to design film, theatre and stage costumes, tailor-made works of art, gowns for singer performances as well as everyday clothing, prêt-a-porter collections and her own collections of unique models, the most prestigious discipline for each fashion designer. Her work is inspired by individual and fine art and is more open to art than to strictly fashion design forms.
She cooperates with the Austrian association of lace manufacturers for whom she creates inspiring models. Her works are represented in the collection of Museé de Tissus in Lyon, and in the museums of decorative arts in Prague and Brno.
In 1992, she was awarded the title "Designer of the Season" at the Styl Brno trade fair, in 1995, she won the "Excellent Design" award by the  Design Center of the Czech Republic, in 2009 her collection Homage to Glass won the second prize on Czech Grand Design. She designs glass jewels for AJETO - "Liběna Rochová for AJETO".
She organizes regular summer workshops at the farm of actor Bolek Polívka.
In 1999, she founded Studio LR in Prague, in 2005 a gallery supporting young designers was opened within the Studio LR.

Organized in collaboration with the Consulate General of the Czech Republic in New York and Academy of Applied Arts in Prague.



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Sep 17, 2015 9:00 PM


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