Apr 15, 2004 12:00 AM - May 14, 2004 12:00 AM
The Czech Republic & Me
The Czech Republic & Me was a competition that invited students of graphic design from leading Czech universities to define their country in graphic or visual terms. The aim was to allow the students to present their perceptions of Czech identity, giving the young generation a chance to share its point of view. The winning works were shown first in Prague and are now being exhibited in Czech Centers around the world.
Czech Center New York
1109 Madison Ave. (at 83rd St.)
Opening Thu, April 15, 6:30–8:30 pm
On view through May 14
Tue, Wed, Fri, 9 am–5 pm; Thu, 9 am–7 pm
There are countries whose image is based on historical tradition; others promote themselves based on the beauty of their natural environment or their economic development. What is the potential of the Czech Republic? What characteristics, values, and identity can be covered under the trademark of our country? What is the new image of the Czech Republic for the future?
These were the questions the students were asked to address with the creation of free-form graphic works loosely based on the theme “The Czech Republic & Me.” More specifically, the students were asked to imagine the Czech Republic as a trademark competing in the global market against other countries and their trademarks.
Participants in the competition were drawn from the Academy of Arts, Architecture, and Design in Prague, and the Department of Multimedia Communications at Tomas Bata University in Zlín. The entries were judged by a jury of experts in design and visual communication and representatives of the Czech Centers. Five winning works were selected, with the creators receiving Czech Center internships as their prize. The winners were Jana Kudrnová, Ivan Šikýř and Kateřina Kerelová, Olga Benešová, Boris Maluš, and Libor Kleček.
The Czech Republic & Me was organized by the Czech Center Administration as part of the CzechIdea Project, whose aim is to boost the profile of the Czech Republic abroad. Apart from giving young people the opportunity to show how they feel about the Czech Republic and how they would like to present it to the world, this project will also attempt to probe the perception of the Czech Republic by members of the young generation in other countries, by extending the competition to include foreign students through the Czech Center network.
321 East 73rd Street
NY 10021 New York
From: Apr 15, 2004 12:00 AM
To: May 14, 2004 12:00 AM